This popular dating app revives discussions on dating ethics and the need of staying safe

Let’s Talk Consent, a campaign started by the most popular app in the world for meeting new people, is making a comeback with the goal of encouraging talks about safe dating and consent in general. This year, the campaign kicks out with the short video “We Need to Talk,” which examines the complexities of consent in interpersonal interactions among young Indian people. After this, a groundbreaking new curriculum on consent and safe dating will be made available both online and in person at a select number of universities. This programme will provide young adults with access to age-appropriate information and a secure setting in which to engage in constructive dialogue regarding the topic of safe dating and consent.

Tinder’s current resource centre,, which was developed the previous year in conjunction with Yuvaa and Pink Legal, will serve as the foundation for the efforts that will be carried out this year. According to the findings of a recent poll conducted by Tinder, the majority of young people in India have very little or no confidence when it comes to managing consent, and they also find it difficult to have dialogues on the issue. When dating someone, more than 65 percent of individuals polled don’t know how to provide permission, how to ask for it, or how to withdraw consent. Fifty percent of people who were polled said that they were unsure what to do in the event that their permission was improperly used. When asked about situations in which their consent was violated, only one out of every four people admitted to talking to their date or partner about it. Instead, they preferred to turn to a friend and look for resources online, which demonstrates the necessity of maintaining an ongoing dialogue on the topic.

Tinder’s most recent short video, which was directed by Sonam Nair and created in conjunction with The Script Room, tackles some of the inhibitions mentioned before and highlights the significance of making it easier for people to have talks about permission. The Never Have I Ever party game is the focal point of the narrative, which takes place during a birthday celebration attended by a group of young adults who are friends. When one buddy is called out for breaking the consent of another, an otherwise harmless inquiry quickly spirals out of control. This question, in turn, inspires many talks among the visitors of the party about the various ways in which they interpret permission based on their own experiences and the things they have gone through. During one specific scene in the movie, one of the characters in the film asks his partner, “Have I ever made you feel like you are doing anything you don’t want to do?” The female protagonist then admits that she does lie occasionally because she is frightened of hurting his emotions.

The results of the poll showed that young people in India shared this perspective, noting that the top three reasons for not conveying their agreement were the fear of hurting their date’s emotions, the sense of awkwardness or discomfort, and not understanding how to say no.

According to Taru Kapoor, General Manager of Tinder and Match Group in India, “Our conversations with Tinder members and the survey with young adult daters in India gave us insight into the overwhelming need to create safe spaces for conversations on boundaries and mutual respect, which are not often discussed in our society.”

“Let’s Talk Permission is an effort that we’ve developed with the goal of providing young people with the information and skills they need to comprehend how consent corresponds to freedom in making choices, mutual agreement, and the normalisation of open dialogues on difficult subjects. We are dedicated to working toward the creation of a healthy dating environment in the nation, and as part of that commitment, we have included safety features inside the app as well as initiatives such as these.” Tinder’s long-standing dedication to user safety began with the implementation of a policy that required both parties’ approval before sending a message.

Over the course of the past few years, the app has continued to build the best-in-class safety features and has provided members with complete control over who they interact with, setting the pace and intent of each interaction while reserving the right to withdraw consent at any time. Additionally, the app has provided members with complete control over who they interact with. This project is a part of Tinder’s larger efforts to promote trust and safety throughout the platform, with the goal of supporting proactive member education both within and outside of the app.

Tinder users greatly enjoy the choice, control, and agency that Tinder gives to them throughout their dating adventure with Tinder. As a result, many of the safety features and efforts have now become the norm for the industry: Tinder’s safety team designed Video Chat to facilitate a pre-IRL date that puts comfort first; photo verification to ensure members are who they say they are; an updated reporting process; and other product features, such as Does This Bother You and Are You Sure, to ensure you have all the tools from the time you match to the time you go on your first date. These features were designed to ensure that you have everything you need from the time you match to the time you go on your first date. Beginning today, Tinder’s Instagram, YouTube, and Voot accounts will start sharing this year’s video, which, like the one on consent that was released the year before (titled “Closure”), will be viewable across several platforms. YouGov carried out a study with a total of 1,018 young people in India between the ages of 18 and 30 in the cities of Delhi, Bombay, Bangalore, Pune, Kolkata, Chennai, and Hyderabad.

Published at : 10 Aug 2022 10:52 AM (IST)

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